Did you know that the Hong Kong Tourism Board actually launched a year round promotional event called Hong Kong Food & Wine Year since April 2009!? (yes APRIL 2009) and one of the upcoming spotlight events is the Hong Kong Food & Wine Year Spotlight Events (30 Oct - 8 Nov 2009) which includes a three-day event named Hong Kong Wine and Dine Festival (30 Oct - 1 Nov 2009)?
Don't feel bad that you have no clue of such an event being held in Hong Kong because with the amount of promotions the tourism board is doing, I seriously doubt many tourists would know either. And not to mention the confusing and unimaginative names being used. Is it just me who is not up to speed with all these food related events organized by the Hong Kong Tourism Board? Somehow this event (the marketing aspect of it in particular) reminds me of the 2009 East Asian Games to be held in Hong Kong this December.
So how did I come to realized the existence of this event? I saw the little banner hanging off the side of a flyover bridge in Central that simply reads Hong Kong Food & Wine Year, that's it. Sigh, talk about ineffective marketing execution. In any case, check the sites out to see if you can find any good dining offers and classes.
Don't feel bad that you have no clue of such an event being held in Hong Kong because with the amount of promotions the tourism board is doing, I seriously doubt many tourists would know either. And not to mention the confusing and unimaginative names being used. Is it just me who is not up to speed with all these food related events organized by the Hong Kong Tourism Board? Somehow this event (the marketing aspect of it in particular) reminds me of the 2009 East Asian Games to be held in Hong Kong this December.
So how did I come to realized the existence of this event? I saw the little banner hanging off the side of a flyover bridge in Central that simply reads Hong Kong Food & Wine Year, that's it. Sigh, talk about ineffective marketing execution. In any case, check the sites out to see if you can find any good dining offers and classes.
Hong Kong Food & Wine Year (April 2009 – March 2010) - APRIL 2009??
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Hong Kong Food & Wine Year Spotlight Events (30 Oct - 8 Nov 2009)
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Hong Kong Wine and Dine Festival (30 Oct - 1 Nov 2009)
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Banners obtained from http://www.discoverhongkong.com/ and related sub-domains.
1 comment:
totally agree..speaking about boosting sales and economy..ai..no comment for HK SARS govt.
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